This February, we’re celebrating the love, generosity, and hope that fuel our ALS community – from donors, caregivers, and advocates who continue to show up in meaningful ways.
One powerful example is Sabrina Baker, Chief Changemaker & Founder of Blonde Ambition. Motivated by her father’s ALS diagnosis, Sabrina created the Holding on to Hope collection in support of ALS causes. The collection reflects her ongoing commitment to honour her father’s legacy while helping create greater awareness, funding, and hope for people living with ALS and their families.
“The reality is, ALS needs more. More funding, more research, more hope. This collection is our way of continuing to advocate and raise money for ALS patients and their families, and to do my part to create hope in my dad’s memory. ALS and being a caregiver have forever changed me. I have learned that not a moment is to be taken for granted, to enjoy the little things, cherish those quiet moments, and to LIVE. Spend every day doing what makes you happy, and nothing less.”
We’re honoured to feature Sabrina this February and to share her story of love in action.
Learn more about the collection at blondeambition.ca
